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Breakthrough Interactive Design Tools Maximize Impact of
Creative
Content and Digital Marketing Campaigns Across Media and Devices SAN JOSE, Calif.--(BUSINESS
WIRE)--Adobe
Systems Incorporated Adobe Systems Incorporated (Nasdaq:ADBE)
today
announced Adobe
Creative Suite
5 product family, a breakthrough
release of the industry-leading Web,
design and development software for virtually every creative
workflow. Focusing on interactivity, performance and maximizing
the
impact of digital content and marketing campaigns, the Creative
Suite 5
product line brings exciting full-version upgrades of flagship
creative
tools while delivering significant workflow enhancements to
designers
and developers. Featuring integration with online content and
digital
marketing measurement and optimization capabilities for the first
time,
Creative Suite 5 products include access to signature Omniture
technologies, to capture, store and analyze information generated
by Web
sites and other sources. Additionally, a brand new component, Adobe
Flash
Catalyst
, joins the Creative Suite, ushering in the
ability
to design interactive content without writing code and improve the
collaborative process between designer and developer.
The Adobe CS5 product family also enables the creation of content
and
applications for the much-anticipated releases of Flash
Player 10.1 and Adobe
AIR
2, which are optimized for high performance on mobile
screens
and designed to take advantage of native device capabilities for a
richer, more immersive user experience.
Product Family This release line-up includes the following Creative Suite 5
editions:
Creative
Suite 5 Master Collection (see
separate release)
Creative
Suite 5 Design Premium (see
separate release)
Creative
Suite 5 Design Standard
Creative
Suite 5 Web Premium (see
separate release)
Creative
Suite 5 Production Premium (see
separate release)
Also included are 15 point products, associated technologies and
integration with new Adobe CS Live services: (CS Live online
services
are complimentary for a limited time.)*
Photoshop
CS5 (see
separate release)
Illustrator
CS5 (see
separate release)
InDesign
CS5 (see
separate release)
Acrobat
9 Pro
Flash
Catalyst CS5 (see
separate release)
Flash
Professional CS5
Flash
BuilderTM 4
Dreamweaver
CS5
Fireworks
CS5
Contribute
CS5
Adobe
Premiere Pro CS5 (see
separate release)
After
Effects CS5
Encore
CS5
Soundbooth
CS5
Adobe
OnLocationTM CS5
Adobe
Bridge CS5
Adobe
Device Central CS5
Adobe
Dynamic Link
New Features
Truer Edge technology in Photoshop CS5 Extended offers improved
edge
detecting technology and masking results in less time. Photoshop
CS5
Extended also lets users remove an image element and immediately
replace the missing pixels with Content-Aware Fill.
InDesign CS5 powers the transition to digital publishing with
new
interactive documents and enhanced eReader device support.
Native 64-bit support in Photoshop, Adobe Premiere Pro and After
Effects enables customers to work more fluidly on high
resolution
projects.
New Text Layout Framework in Flash Professional CS5 provides
professional-level typography capabilities with functions like
kerning, ligatures, tracking, leading, threaded text block and
multiple columns.
New stroke options in Illustrator CS5 allow users to create
strokes of
variable widths and precisely adjust the width at any point
along the
stroke.
The NVIDIA GPU accelerated Adobe Mercury Playback Engine allows
Adobe
Premiere Pro CS5 users to open projects faster, refine
effects-rich HD
sequences in real time and play back complex projects without
rendering.
The new Roto Brush tool in After Effects helps users save time
by
isolating moving foreground elements in a fraction of the normal
time.
Dreamweaver CS5 now supports popular content management systems
Drupal, Joomla! and WordPress, allowing designers to get
accurate
views of dynamic Web content from within Dreamweaver.
Adobe CS Live Adobe Creative Suite 5 Design Premium integrates with new Adobe
CS Live*, a set of five online services that accelerate key
aspects
of the creative workflow and enable designers to focus on creating
their
best work. CS Live online services are complimentary for a limited
time
and currently include:
Adobe
BrowserLab, an indispensable tool for testing Web site
content
across different browsers and operating systems.
Adobe CS Review, which enables online design reviews directly
from
within Creative Suite 5 applications.
Access to Acrobat.com
services, such as Adobe ConnectNow Web conferencing, to enhance
discussion and information exchange with colleagues and clients
around
the globe.
Adobe
Story, a collaborative script writing tool that improves
production and post-production workflows in CS5 Production
Premium.
SiteCatalyst NetAverages from Omniture, which provides Web
usage
data that helps reduce the guesswork early in the creative
process
when designing for Web and mobile.
Quotes Shantanu Narayen, president and chief executive officer, Adobe
“While Creative Suite 5 continues Adobe’s storied history of
delivering astonishing new creative features, this release puts
us
front and center of the big issues facing publishers and
creatives
worldwide – how to build businesses around digital assets and
content.
With Omniture Web technology we’re integrating critical business
analytics directly into the creative process, shortening the
time it
takes to create and deploy high-impact content.”
Stephen Gates, interactive creative director at Starwood Hotels
&
Resorts Worldwide, Inc.
“Owning the creative process of our nine global brands enables
us to
offer each hotel a unique, branded experience – from the Web
sites to
the online and offline advertising campaigns to the interior
design –
that keeps them creatively differentiated in the same market.
Adobe
Creative Suite 5 Master Collection gives us everything we need
to
leverage our digital assets across print, room design, Web,
video and
mobile, creating a unified experience that is both effective and
measurable.”
Peter Marx, vice president of production and technology, Mattel
Digital
Network
“Mattel brings kids unparalleled play experiences through
innovation
and provides parents accessible online resources to help them
choose
products carefully for their kids. Having all the mission
critical
tools of Adobe Flash in Creative Suite 5 will allow us to do
that
quickly, easily and efficiently so that more of our resources
can be
available to do what we do best – bring new dimensions to how
kids
play.”
Jacob Rosenberg, chief technology officer/director, Bandito
Brothers,
creative collective of technologists, filmmakers, and former
athletes
with clients including Ford, BMW, U.S. Navy, Mountain Dew,
Kellogg’s,
NASCAR and the U.S. Marine Corps.
"Adobe Creative Suite 5 Master Collection helps us from shot
clean-up
to shot delivery, up to and including full feature film post
production. When it comes to marketing our productions and
creating
ancillary content, Master Collection is a one-stop shop for
creating
everything from posters and pamphlets to Web pages and
interactive
content. It's an all-in-one media toolkit for post-production
and
video professionals that works with all the latest and greatest
new
formats, including native support for DSLRs."
Helpful Links
Adobe
CEO Video
Adobe
TV Creative Suite 5 tutorials
Adobe
Creative Suite Facebook fan page
Adobe
Creative Suite Twitter page
Adobe
Creative Suite Buzz Hub
Adobe
Creative Suite 5 Education Solutions
Adobe
Creative Suite 5 Student and Teacher editions
Pricing and Availability Adobe Creative Suite 5 and its associated point products are
scheduled
to ship within 30 days, with availability through Adobe Authorized
Resellers, the Adobe Store and Adobe Direct Sales.
Estimated street price for:
Adobe Creative Suite 5 Master Collection is expected to be
US$2599
Adobe Creative Suite 5 Design Premium is expected to be
US$1899
Adobe Creative Suite 5 Design Standard is expected to be
US$1299
Adobe Creative Suite 5 Web Premium is expected to be US$1799
Adobe Creative Suite 5 Production Premium is expected to be
US$1699
Tiered upgrade pricing from previous versions is also
available.
For more detailed information about features, upgrade
policies,
pricing and international versions please visit www.adobe.com/creativesuite.
About Adobe Systems Incorporated Adobe revolutionizes how the world engages with ideas and
information –
anytime, anywhere and through any medium. For more information,
visit www.adobe.com.
2010 Adobe Systems Incorporated. All rights reserved. Adobe, the
Adobe
logo, Acrobat, Adobe OnLocation, Adobe Premiere, AfterEffects,
AIR,
Contribute, Creative Suite, Dreamweaver, Encore, Fireworks, Flash,
Flash
Builder, Flash Catalyst, Illustrator, InDesign, Omniture,
Photoshop,
SiteCatalyst NetAverages and Soundbooth are either registered
trademarks
or trademarks of Adobe Systems Incorporated in the United States
and/or
other countries. All other trademarks are the property of their
respective owners. Prices listed are the Adobe direct store prices
in
the U.S.; reseller prices may vary. Prices do not include tax or
shipping and handling.
This press release contains forward looking statements, including
those
related to Adobe’s future product plans, which involve risks and
uncertainties that could cause actual results to differ
materially. For
a discussion of these and other risks and uncertainties,
individuals
should refer to Adobe’s SEC filings. Adobe does not undertake an
obligation to update forward looking statements.
* This product may allow you to extend its functionality by
accessing
certain features that are hosted online, including CS Live online
services (“Online Services”), provided you have a high-speed
Internet
connection. The Online Services, and some features thereof, may
not be
available in all countries, languages, and/or currencies and may
be
discontinued in whole or in part without notice. Use of the Online
Services is governed by separate terms of use and by the Online
Privacy
Policy, and access to some services may require user registration.
Some
Online Services, including services that are initially offered at
no
charge, may be subject to additional fees and require a separate
subscription. For more details and to review the applicable terms
of use
and Online Privacy Policy, visit www.adobe.com.
For more information about CS Live online services, see www.adobe.com/go/cslive.
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