NFS: Shift 'Driver's Experience' video profiles begin this Friday night

The folks at EA dropped a teaser video on us today (seen above) for Need for Speed: Shift's tie-in video series, "The Driver's Experience." Premiering this Friday evening/Saturday morning on YouTube -- and likely here, dearest readers -- the show is said to profile various race car drivers associated with the game.

More specifically, it will focus on the experience of speeding around places like the Nürburgring. A personal look into the human face behind those who drive multi-million dollar sponsored race cars sounds like a hoot, but we're not sure how much it'll effect our need to play the final product over those other perfectly competent (and proven) racing sims. We'll just have to tune in on Friday at midnight (EST) to find out.